Website Design

I’m a website designer with decades of experience providing web design and development services. I build high quality, fast and user-friendly websites. I’m based in Whitby, but work with organisations around the UK.

From simple websites to complex ecommerce solutions and bespoke web applications, I’m here to support your organisation. Every website I build is optimised for search engines, and I offer website hosting and ongoing support, giving you peace of mind.

Understanding Your Website Design Requirements

The first step in any successful website design project is to understand the requirements. Every website I design is an opportunity for me to develop a long-term partnership with a client. I seek to understand your organisation’s aims and objectives and develop solutions which support these.

Over the years I’ve worked with organisations of all kinds, including:

  • Small businesses
  • Charities and community organisations
  • Local government bodies
  • Schools
  • SMEs

Website Wireframes

Wireframes are a great way to get a feel for how your website’s content might work when turned into distinct pages.

Here’s an example of some wireframes I designed for a recent project. Note that they’re presented as individual blocks, which can be arranged in any combination or order to build flexible page layouts:

Creative Design – Bringing Your Website to Life

Once we’ve understood your aims and objectives I’ll set to work developing a creative design for your website. If you have existing logos, graphics, preferred colours and so on I will incorporate these into the design. Otherwise, I’ll use our experience to create an engaging design for your website, making recommendations on what kind of design direction is most appropriate.

You may have an existing logos, colours or typefaces in mind. In the case of the Choice Mortgages UK Ltd website, I had produced a simple style guide, which defined various aspects of the visual identity:

When designing websites I don’t normally design every page. A website is a living document, it grows and changes over time. The websites I build are designed with flexibility in mind. I’ll design a series of flexible layout blocks which can be assembled in any order to create pages with differing layouts, but with a consistent style. I’ll present these ideas to you, and make suggestions for how the blocks can be used to create pages of different kinds.

Here you can see how the wireframes and brand style guide was combined to create the initial designs for the Choice Mortgages website:

Choice Mortgages UK Ltd website design

More often than not our design ideas hit the mark first time. I love involving my clients in the design process and welcome feedback throughout a project.

Websites Designed For Speed and Ease of Use

Every website I design is built for speed. Slow websites are so frustrating to use. Website speed is also an important factor when it comes to search engine optimisation too. More on that later.

I also design each website with both the website visitor and the owner in mind. Websites should be easy and intuitive to use. My priority is to help your website’s visitor find the information they need as quickly as possible. And when it comes to managing the site’s content the same rules apply. It’s important that websites are kept up to date, so I design websites which can be easily managed by their owners. Full training and plenty of support is provided, so you can be confident when it comes to managing your site’s content.

Google PageSpeed Insights provides feedback on website performance, accessibility, best practices and SEO

Copywriting, Photography & Graphic Design for your Website

Alongside the visual design and technical build of a website I can also provide additional creative services. These include things like copywriting, photography, videography and graphic design. If there’s something out of the ordinary, or I can’t produce part of the project in-house, I’ll use my network of creative contacts to help bring your ideas to life.

As a full-service digital agency, Hello Technology offers a wide range of creative design services. Many of my customers appreciate this, knowing I can handle all kinds of creative work.

Website Hosting & Ongoing Support

Website hosting is a necessary service for every website. Through my hosting partners (GURU), we offer rock-solid website hosting for every website we design. You may already have a preferred hosting provider, which is fine. But for those who want ultimate peace of mind I am pleased to offer robust and reliable website hosting.

cPanel provides a convenient way to manage various aspects of your website hosting

My website hosting platform is fully managed. This means it’s proactively monitored for problems and technicians are available 24/7 to respond to any problems (which are few and far between). I keep website hosting affordable too, providing excellent value for money when compared with other similar solutions.

Ecommerce Website Development

At Hello Technology I love developing ecommerce websites. I’m equally happy using Shopify or WooCommerce. Both platforms offer an excellent range of tools to help your business sell online. I can handle everything from the visual design and build to adding products and setting up payment processing. I’ll take you through everything you need to know to manage the website and process your orders.

Shopify website development for natural health brand Hello Wellness

These days ecommerce sites can be connected with platforms like Facebook, Instagram, Google Shopping and more. This helps expand your reach and makes it easier for people to find and buy what you’re selling. Ecommerce success is dependent on being visible to and building trust with your potential customers. I put a lot of work into ensuring the online shops we design are highly optimised for both.

Search Engine Optimisation

Every website I build is optimised for search engines from launch. However, SEO isn’t a one-time task. Effective SEO takes time and incorporates a wide range of factors, including:

  • Content – primarily the text and images which appear on your website.
  • Technical – the speed of your site, how user-friendly it is and various ‘behind the scenes’ details.
  • Links – internal links and in-bound links (or back links).

These three areas of SEO are sometimes called the SEO Triangle. Over the years I’ve helped lots of businesses improve their search rankings, resulting in more organic search traffic, increasing brand awareness and revenue.

Website Monitoring and Analytics

I can setup GDPR compliant monitoring and analytics for your website. I’ll give you access to a dashboard so you can see your visitor statistics. You’ll be able to see all kinds of statistics about your website and its visitors, such as:

  • Total number of visitors over time.
  • Average time spent on the website.
  • Which pages are most popular.
  • What devices and browsers people are using to view your website.

By paying attention to these reports we can make improvements to user journeys, helping you achieve your organisation’s aims and objectives.

Fathom Analytics provides a GDPR solution for website traffic monitoring

Ongoing Website Support & Maintenance

Every website I design is an opportunity to build a lasting relationship with my client. I’ll be here for you, every step of the way. I provide ongoing support and maintenance, giving you the confidence to get on with running your business while I take care of the technology behind the scenes.

Ready to Work Together?

If you’re looking to work with a website designer who can create a fast, effective and engaging website for your organisation feel free to get in touch using the details below.

Alternatively, discover more of the design services I offer.