Brand Refresh and Website Development for Luxury Holiday Cottage

Liz and Danny at Crag House Farm didn't need convincing that her business deserved better. Beacon View — a five-star, Gold-rated luxury barn conversion tucked down a gated lane near Danby and Castleton in the North York Moors National Park — is an exceptional place to stay. VisitEngland and the AA have both said as much. What the business needed was a visual identity and website that said it too, clearly and immediately, to the guests searching for exactly this kind of escape.

A new identity, developed in collaboration. I worked closely with Liz over several weeks to develop a new logo and visual identity for Crag House Farm — refining the mark, the typography, and the colour palette through a series of rounds until we arrived at something we were both proud of. What started as an exploration of the landscape, taking inspiration from the surrounding North York Moors, resulted in a refined design which reflects what Liz loved about the previous design whilst moving the design forward. The result is an identity that reflects their business and feels rooted in its setting. It works across the website, print materials, and digital channels without losing anything in translation.

Built to reflect the location. There's a particular challenge in designing for luxury holiday accommodation: the website has to do the job of the view from the window before the guest has ever visited. For a property like Beacon View — Grade II listed, surrounded by heather moorland, with uninterrupted views across the dale — that means the photography and the design need to work together to put the visitor inside the experience before they've booked. We used large hero images to immerse website visitors in the accommodation and the landscape, making the most of the wonderful photography Liz and Danny have commissioned over the years. Clean white background and sans-serif fonts create a calm and clear design which gives everything room to breathe.

A bespoke WordPress build. I developed a custom WordPress theme for Crag House Farm, giving Liz a site that's fast, performs well across all devices, and is genuinely straightforward to update herself without needing to call me every time something changes. Built with Advanced Custom Fields, the theme gives her flexible control over her content — adding availability information, updating copy for the seasons, keeping the site feeling current — without any of the constraints that come with adapting a generic template.

SEO and performance from the ground up. The new website is a meaningful SEO reset — and an opportunity to do things properly from the start. Every page was structured with search visibility in mind: clear page titles, considered meta descriptions, a logical site architecture, and content written for the guests who are searching for luxury accommodation in the North York Moors. Hello Technology continues to provide ongoing SEO support, helping Crag House Farm build its organic presence and reach guests who are actively looking for somewhere exactly like Beacon View.

Hello Technology continues to work with Crag House Farm, providing website hosting, ongoing SEO, and technical support. Liz has built something genuinely special at Crag House Farm — the kind of place that earns five stars not because it's ticked the right boxes, but because every detail has been thought about. Getting the website to reflect that was a privilege to work on.