Graphic Design

Graphic design is everywhere. From vehicle graphics and shop signage to cafe menus, product packaging and magazine layouts. At Hello Technology we can support your organisation by designing various kinds of graphics.

How Graphic Design Can Help Your Organisation

Graphic designers help organisations communicate effectively. Graphic designs brings together various elements, such as:

  • Text and typefaces

  • Images and photography

  • Colour and pattern

  • Layout and structure

When combined, these elements should bring your information to life. It’s important that graphic design supports your aims and objectives. Good graphic design reflects something of the ethos and character of your organisation. It also ensures that the key information is clearly displayed and easy to understand.

Logo Design

Logo design is perhaps what most people think of when they consider the work of a graphic designer. Logos visually represent the organisations they’re designed for. A designer will bring together various graphic ideas which relfect an organisation’s purpose, ethos and more. Over time a good logo becomes synonymous with the organisation’s way of operating – standing for much more than a business name, for example.

Good logo designs are also flexible. It’s important that a logo can be used in a number of ways, across different media and at different sizes. For this reason many of the best logos use a restricted colour scheme. Consider brands like Nike or Adidas, IBM, Audi and others. Their logos work in a single colour. This isn’t to say that logos can’t be colourful, or contain more than one colour. Rather, logos should be designed in such a way as to ensure that they remain recognisable however they’re used.

Logos should also be produced as vector graphics. This means that they’re infinitely scalable. Image formats such as JPG and PNG are known as ‘raster’ graphics. They’re saved at a specific size, measured in pixels. If a raster image is stretched beyond its pixel dimensions it will become blury and less sharp. Vector graphics are saved in a way which allows them to be scaled to any size. From a tiny logo on a business card to a giant logo on a billboard – always make sure your logos are provided in vector formats. It’ll save you lots of frustration later on!

Adverts & Marketing Materials

Adverts are another area where good graphic design is vital for clear communication. Whatever you’re advertising it’s important that the design of the advert effectively communicates your key message. Graphic designers help their clients by thinking carefully about what to prioritise. When paired with excellent copywriting, a well-designed advertising campaign can transform an organisation.

It can be tempting to try and include a lot of information within an advert. This is especially true of small businesses who have limited budgets. You want to get the most bang for your buck. However, by trying to include too much information you can end up producing an advert which is confusing. A good graphic designer will help you think carefully about how to communicate clearly and simply. This should result in a more engaging and effective advertisement.

Social Media Graphics

Another area where graphic design is important is on social media. Almost all social media platforms have embraced images and graphics as a primary method of communication. This is because users are often drawn to images more than text. As a result, many social platforms seem to favour posts which include photos or graphics.

Graphic designers can create social media graphics which communicate with clarity. Through use of brand colours, logos and typefaces social media graphics should reinforce your organisation’s visual identity. Over time this helps to make your brand increasingly familiar.

Social media is primarily consumed on smartphones, rather than devices with larger screens. This means that social media graphics must be designed with this in mind. A graphic designer will ensure that text remains readable and that the key message of the graphic is clear regardless of the screen size it is viewed on.

Infographics

Infographics are generally used to represent facts and figures visually. Rather than presenting the information in tables, charts or graphs, infographics allow for more visual creativity. A graphic designer will be able to translate the information provided into images, making them easier to understand.

Organisations could use infographics to help communicate all kinds of things, such as:

  • End of year financials

  • How the popularity of different products or services compare

  • A quick overview of a topic

  • Facts and figures relevant to a blog post or article

  • Details about customers

  • Information about website visitors

If you’re struggling to present information with clarity, having an infographic designed might be the right solution.

Graphic Design for Your Website

Another area of design which relies heavily on graphic design is website design. There are many aspects of website design which are unique, but the fundamentals are the same as traditional graphic design.

Websites are all about communicating information clearly and quickly. Designers can help organisations by producing websites which do this. Much of this is achieved through careful use of typeography and sizing. There should be an obvious visual hierarchy to any website design. This ensures that users can quickly make sense of the content – distinguishing headings from paragraphs, for example.

Graphic designers will also help deliver websites which are a pleasure to use. This involves paying attention to aspects such as line length, colour, contrast and images. Most websites make use of photographs to illustrate topics. Graphic designers may also produce unique illustrations or icons. These can be even more effective than photos, and reflect the brand more clearly.

A graphic designer will approach website design with an eye for detail. They’ll ensure there’s adequate spacing around elements such as logos or buttons. Giving everything on the page room to breathe is a vital part of the success of any design.

Presentations & Documents

If you need to make a presentation, or deliver a report, a graphic designer can help ensure it’s a pleasure to receive. We’ve all experience boring PowerPoint slideshows. In some cases they can do more harm than good, leaving viewers confused. Equally, documents and reports can become difficult to read and off-putting if they’re badly designed.

Hiring a graphic designer to help address some of these issues can make all the different. A graphic designer will ensure that:

  • Your documents relfect your brand, using the correct typefaces, logos, colours and spacing

  • Content is clearly communicated

  • Any images used support the information and aren’t a distraction

  • Any fonts or graphics are stored correctly to ensure the presentation is be displayed properly

Flyers, Leaflets, Brochures, Catalogues and More

Another area where graphic designers can make a big difference is design for print. Most organisations use printed materials of one kind or another. A graphic designer which ensure any printed media reflects your brand and communicates clearly.

At Hello Technology we have years of experience designing printed media. From business cards to brochures, we’ve worked on printed projects of all kinds. Graphic designers will ensure that artwork is correctly setup for print. This includes allowing safe margins and ‘bleed’ while ensuring files are saved in the correct file format for printing.

Graphic designers will also ensure that your printed media remains uniform. When it comes to printed media, there’s nothing worse than mismatched designs. A graphic designer will work with you to ensure that everything you produce, from business cards to vehicle signage is consistent.

Chat to use about your graphic design requirements.

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