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06/05/2024 • Search Engine Optimisation

Improve Your Search Traffic by Writing Better Page Titles

Writing better page titles is a quick and easy way to improve your SEO.

One quick and easy way to optimise your website content for search engines is to improve existing content. Rather than writing new content from scratch, why not spend a few minutes improving the articles you’ve already written by writing better page titles?

Write Better Title Tags

All web pages have a particular structure which enables web browsers (like Chrome, Firefox and Safari) to display them correctly. This structure also helps search engines to understand the content and rank it accordingly.

One of the key elements of a web page, as far as search ranking goes, is the page title. This is what generally appears as the page title in a page of search results (it’s also the text which is shown in the browser tab at the top of your screen).

Writing good page titles is a valuable part of any SEO strategy. But you don’t need to be a web developer or SEO wizard to make valuable improvements.

Page Titles Should Be Concise, Specific and Keyword-Rich

There are a few concepts which are important to understand when writing good page titles. When each of these are applied, it becomes much easier to write good titles for your content.

Concise

While Google says there’s no limit on the length of a title, it will re-write titles which exceed 60 characters. This is because it wants to direct its users to the most relevant content. A concise title (50-60 characters) is therefore important as it will be less likely to be re-written by Google which could potentially introduce errors or risk making the title less relevant.

Specific

Page titles must also be specific. Make sure you nail down any details with specific words rather than generalisations. By being specific you’re helping search engines better understand what your content is about and in turn this will result in it being ranked more highly for appropriate terms.

Keyword-Rich

Perhaps the most important concept in Search Engine Optimisation is that of keywords. Make sure you use appropriate keywords in your page titles, and as early as possible within the phrase.

Example

Here’s an example of a poorly written page title:

“A friendly welcome, delicious breakfast and comfortable bed await you at our farmhouse in North Yorkshire”

This title is 89 characters long, un-specific and does not include important keywords. A better title would be:

“Farmhouse Bed & Breakfast in Whitby, North Yorkshire”

This title is 52 character long, includes vital keywords and is more specific.

Titles Should Solve Your Audience’s Problem with Precision

When people search the internet for things they’re really asking questions. Remember Ask Jeeves? This being the case, website content should aim to solve your audience’s problems, or answer they’re questions, with precision.

When writing articles for the internet, it’s a good idea to ask yourself “what problem does this content solve?” or “what question am I answering?” This will help you compose a title which gets straight to the point, and this is great for SEO.

Templates for Better Page Titles

Here are a few templates which can be really helpful when trying to write effective page titles:

  • How to [do something] with [keyword]
  • [Keyword]: Tips for [outcome]
  • [Number] ways to [acheive something]
  • [Keyword]: Your ultimate guide to [something]
  • [Easiest/Best/Quickest] ways to [achieve something]

Bonus Tip: Add Numbers In Your Titles

Numbers in titles can help users understand how helpful your content might be to them before they land on your website. For example, someone looking for just a handful of options won’t want to read through a list of 100 recommendations. If you’re writing a list post of any kind it’s a good idea to use a number in the page title, such as:

  • 10 Family Friendly Activities to do in Whitby
  • 5 Ways to Reduce Your Energy Use
  • 3 Must-See Galleries in North Yorkshire

Need Help?

If you’d like some help to implement these ideas, get in touch and we’ll be glad to help.